Friday, 22 January 2010

300 million on looking pretty.

I know that with something like this, any publicity is good publicity, but it's been forced down our throats so much anyway that one obscure blog post won't make a dent either way in its popularity.

Avatar has been nominated for 8 British Academy of Film and Television Arts Awards. Stealing crudely from the External Brain on the subject, we can see that they are for:
Best Film
Best Director
Best Music
Best Cinematography
Best Editing
Best Production Design
best Sound
Best Special Visual Effects

If it earns over 50% -- i.e., 5 or more -- of the awards for which it has been nominated, I will not watch any film screened or released on DVD between 00.00 on February the 22nd, 2010 and 23.59 on February the 21st, 2011.

There is one veto on this: If it does not win the BAFTA for "Best Special Visual Effects". That outcome will be too hilarious to pull away my, admittedly not very wealthy, support of the film industry.

The real kicker is that Sherlock Holmes didn't get any nominations at all. Grrrr.

(Sorry if you happen to like Avatar. I just do not see the appeal of spending $300M purely on making a film look pretty. Have we not yet progressed past the point of cinema as an "oooh lookit the pretty picshures" experience?)

1 comment:

  1. I'm Glad you agree. I loved the pretty, but was sorely missing much depth that was -almost- evident in the film. Thus, I enjoyed it more as a meta-film displaying the technology and world-building that went into it moreso than the actual plot.
    I also have a suspicion that there was soem sort of strange hypnotic suggestinos in there somewhere, for it to continue to get such HUGE AWESOME raving support, for what was, essentially a remake of Pocohantus/DancesWithWolves/etc. The storyline archetype is well established, but there was SO much he could have done to bring more depth to the plot, and stopped short of doing so.

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